What is Gray Wolf
It begins with the timeless parable of two wolves—one embodying kindness and empathy, the other driven by grit and fierce determination. Many choose to feed only the “light” wolf, embracing comfort and gentleness, or rely solely on the “dark” wolf of relentless effort and hard discipline. At Gray Wolf Performance, we believe true power arises when you feed both.
Our offerings reflect this balance. We integrate “light-side” practices like yoga, breathwork, reiki, massage, and neurofeedback to foster calm, clarity, and emotional well-being—nurturing empathy, compassion, and reflection. Meanwhile, our “dark-side” approach channels grit and raw athleticism through strength training, sports performance, and the unstoppable drive to push limits. Only by embracing each side—body and mind, gentle and intense—do we reach the transformative level that redefines what’s possible.
At Gray Wolf, the light and dark within you are not enemies but essential partners in growth. We’re a community that challenges you to confront all parts of yourself—strengths, blind spots, and everything in between—because real breakthroughs happen only when you acknowledge the whole. We blend innovative physical training, cutting-edge recovery tools, and intentional mental coaching to help you shatter limits you once believed were immovable. From hands-on performance coaching to an unwavering culture of accountability, every aspect of our program is rooted in disciplined progress and genuine connection.
If—and only if—you’re truly ready to explore the boundaries of who you can become, Gray Wolf is where you belong.
Mission
Gray Wolf Performance unlocks human potential by fostering environments for breakthroughs. Through the integration of mental resilience, physical mastery, and meaningful connection, we empower individuals to grow and thrive.
We build trust, honor the process of growth, and cultivate a community rooted in accountability and authenticity, helping every individual realize their fullest potential.
Vision
Gray Wolf Performance strives to be the premier destination for unlocking human potential. We create transformative environments that empower individuals to grow physically, mentally, and emotionally, setting a new standard for personal development and resilience.
Our vision extends beyond our facility—impacting athletes, professionals, and communities by fostering breakthroughs that inspire lasting change. We aim to redefine how society views mental health and holistic healing, creating a future where personal growth and well-being are embraced as essential and stigma-free.
Founders
Graham Parish
Co-Founder / Coaching Operations
Graham has dedicated his career to exploring the intersection of physical wellness, mindset transformation, and human performance, drawing profound insights from exceptional mentors and personal experiences across athletics and wellness. His journey began at Oral Roberts University, where collegiate baseball provided foundational lessons in discipline, teamwork, and personal excellence.
Following his collegiate career, Graham pursued professional baseball, experiencing firsthand the demands and nuances of elite performance environments. His passion for empowering others led him to Life Time Fitness, where he served in leadership roles such as Team Member Development Manager and Assistant Personal Training Manager. Here, he developed a deep understanding of effective mentorship, strategic growth, and cultivating successful team dynamics.
With over a decade of professional experience, Graham holds certifications as a NASM Certified Personal Trainer, Corrective Exercise Specialist, Behavior Change Specialist, and ISSA Fitness Nutrition Coach. His comprehensive approach has guided countless individuals toward achieving lasting health, resilience, and peak performance.
Graham is also the author of "The Genesis of a New Life," providing practical strategies and insightful exercises rooted in personal experience and professional expertise. The book empowers readers to create meaningful shifts in mindset, relationships, and daily practices to unlock their full potential.
Above all, Graham cherishes his role as a husband and father to two energetic boys, drawing inspiration from his family to help others thrive both personally and professionally.
Corey Wacknov
Co-Founder / Business Operations
Corey has spent his career immersed in the dynamic intersection of sports, technology, and human performance, learning invaluable lessons from exceptional mentors and experiences across every level of athletics. His journey began at the University of Kansas, where working closely with the Men's Basketball program provided a firsthand education in teamwork, discipline, and operational excellence, shaping his foundational understanding of what drives success in elite environments.
From there, Corey's passion led him to the NBA with the Orlando Magic, where exposure to the highest level of professional sports offered insights into the complexities of leadership—both effective and challenging—and the crucial role organizational culture plays in sustaining performance excellence.
Seeking to further expand his understanding of data-driven performance, Corey pursued and earned a Master’s in Sports Administration with a specialization in Sports Analytics from Northwestern University.
Most recently, as Director of Operations and Strategy at ShotTracker Inc., Corey applied these insights practically, leveraging technology and analytics to enhance athletic performance and organizational effectiveness.
At Gray Wolf Performance, Corey channels these diverse experiences, combining strategic thinking, technological insight, and a nuanced understanding of leadership dynamics to create an environment built on trust, innovation, and the relentless pursuit of excellence.
His vision is clear: to empower individuals and teams to achieve their absolute best through the foundations of Gray Wolf's philosophies.